Revenue has one
direction here.fatcat is a revenue studio for pet product brands. Everything on this site is above you. Cats don't climb down.

We embed a small crew inside your brand, tear down your store, fix the parts that leak, and hand it back heavier. Four stages, about six months, and a revenue chart that finally puts on weight. This page is laid out the same way we work: you start on the floor, and you climb by scrolling up.

First we find where the money leaks out.

The Sniff Test is a two-week teardown of your analytics, funnels, pricing, and product pages. We trace every visit from first click to second order and mark every point where a pet owner who wanted to buy couldn't, or one who was about to buy got interrupted. Most pet brands are losing more revenue to friction than to competitors. Almost none of them know it.

Duration

2 weeks, read-only access

Output

One report. ~40 pages. Zero fluff.

Guarantee

Free if we find nothing worth fixing

Then we rebuild the store so buying feels good.

Product pages rebuilt around the questions pet owners actually ask, bundles that are genuinely the better deal, a subscription people keep because skipping a month takes one tap, and a first box that arrives with a reason to order the second. Pet owners can smell a trick the way a cat smells the vet. We don't build fake countdown timers or cancellation mazes, and brands that lean on them lose their subscribers by month four anyway.

Sprint

6–10 weeks inside your store

Crew

2 conversion designers, 1 retention lead, 1 data engineer

Rule

Nothing ships without an A/B behind it

Retention that runs on a calendar, not on panic.

We leave you with a twelve-month plan: seasonal launches, refill reminders timed to the size of the bag, win-back flows for lapsed customers, and dashboards your team actually opens. By month three your own people are running it and we're just watching from the windowsill. The goal was never a spike. The goal is a slope.

Cadence

A campaign every 2 weeks, planned 2 quarters out

Typical lift

+18–40% revenue in campaign weeks

Handover

Your team runs it solo by month 3

Brands we've taken past the fridge.

Twenty-three brands fattened since 2023. Zero have asked for the old chart back.

Everything else is beneath you now.

Around month six, if the plan held and your team kept shipping, the revenue chart stops being something you explain in board meetings and starts being the first slide. Everyone else is still down on the rug. That's the point.

We take on six brands a year. Live store with real order history required — we fatten cats, we don't raise kittens. Next opening is Q1.